IGNOU ECO-01 - Business Organisation, Latest Solved Assignment (July 2023 - January 2024 )
Q3. What do you understand by advertising media? Discuss the importance of media for advertising
Ans. Advertising media are the various mass media that can be employed to carry advertising messages to potential audiences or target markets for products, services, organizations, or ideas. Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisements can have an immediate impact on business.
These media include digital media, newspapers, magazines, direct mail
advertising, radio, broadcast television, cable television, outdoor advertising, transit advertising, and specialty advertising.
Importance of media for advertising
Creating brand awareness
One of the primary objectives of advertising is to create awareness about a brand and its offerings. A well-executed advertising campaign can capture the attention of potential customers, leading to increased brand recognition and recall. Brand awareness is crucial for new businesses, as well as established companies looking to launch new products or services.
Establishing a brand identity
Advertising plays a critical role in defining and communicating a brand’s identity, which includes its values, mission, and unique selling points. An effective
advertising strategy helps in establishing a strong brand identity, which canleadto customer loyalty and long-term business success.
Attracting new customers
By targeting specific demographics and creating compelling ad campaigns, businesses can attract new customers and encourage them to try their products or
services. Advertising is essential for companies looking to expand their customer
base and foster ongoing business growth.
Encouraging product trial and purchase
Advertising can stimulate consumer interest, ultimately leading to trial and
purchase. By showcasing the benefits and features of a product or service, anadcampaign can persuade potential customers to make a purchase, thus increasingrevenue for the business.
Promoting special offers and discounts
Advertising can be an effective way to communicate special offers, discounts, and promotions to customers. These campaigns can not only boost sales but also help to clear inventory and make room for new products. Adapting to emerging trends and customer preferences. Advertising allows businesses to adapt to emerging trends and customer preferences by promoting new products, services, or features. By staying current and appealing to evolving consumer needs, companies can maintain their competitive edge and foster growth.
Assignment Submission Last Date
The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.
30th April (if Enrolled in the June Exams)
31st October (if Enrolled in the December Exams)
Assignment Submission Last Date
The IGNOU open learning format requires students to submit study Assignments. Here is the final end date of the submission of this particular assignment according to the university calendar.
30th April (if Enrolled in the June Exams)
31st October (if Enrolled in the December Exams)
